Machines now write better than most average writers do. They structure writing better, make fewer mistakes and summon basic research better.
However if you are using AI to do all your writing you’re probably going to be in deep trouble. Because rather like ready meals, machine written often lacks some je ne said quoi.
Just as ready meals can’t give you much in the way of fresh herbs because they go off, can’t provide much crunchy texture because these tend to go soggy and the fresh aromas are all very muted, so machine written text is terminally bland.
That is a problem when you’re trying to differentiate your product or brand from all the other people using machine text and content. The answer is to to source human experience wherever you can and use the machines to help process it as a starter.
So how can you use the human experience?
Your product is filled with human interactions, but it’s very easy to hide behind ‘analytics’ and just see these interactions as numbers. But more and more the AI bots that are sending clients to your business website are looking for EEAT. Experience, Education, Authority and Trust. And those attributes come best when you summon the human knowledge that resides in your organisation.
The question is how to do that? The copycourse is a way of teaching the skills that summon that EEAT and turn it into content that your content creators, both human and machine can use to your advantage.