Structure
Situation
That’s me, lying rather nervously under the new Volvo 740.
For years I’ve been writing in advertisements that each spot weld in a Volvo is strong enough to support the weight of the entire car.
Someone decided I should put my body where my mouth is. So we suspended the car and I crawled underneath.
Problem
But would it hold?
Of course the Volvo lived up to its reputation and I lived to tell the tale.
USP
But the real point of the story is this; the Volvo 740 may have a different body shape, a fast and frugal new engine, a new interior and a new suspension system, but in one respect it’s just like the Volvos of yore.
Inspriting Principle
It’s so well built you can bet your life on it.
I know. I just did.