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What’s out there now

TED topics for Industry 4.0

By B2B, Communications craft, content, Strategy, Thought leadership, What's out there now

Thought leadership has been a buzzword for a little while now.
To do it well you famously have to be able to have thoughts and also to lead. Neither of those two things are particularly easy things to do. For many content producers, it may feel like a big mountain to climb. They way to succeed is to break it down and get a little help.
Imagine you have to create a TED talk for your product or brand. What would it talk about? What are the big themes that operate around your product or brand that you personally find fascinating? Still stuck? Ok, try something simpler, treat it as an exercise in curation.
Just make a list of existing TED talks that seem to discuss topics near to the issues close to the brand. Then, write a few comments or remarks that bridge any relevant issues that need connecting. Here are some of mine for a company that’s designing software for a modern business. They deal with what’s generally called user centred experience. The connecting comments simply need to answer the question, “What’s the relevance of this inspiring video to what these guys actually sell?” Even if it’s obvious, it’s good to make it explicit so you don’t leave your audience in the fuzzy further reaches of philosophy.

I jiggle therefore I am

By What's out there now

Beneath all the flab on show there’s something quite subtle about this idea. The premise of being a Bollywood belly dancer is that you’ve got to enough fat to jiggle. So by celebrating belly dancing, you’re providing a neat piece of subliminal logic; namely other cultures are okay with a bit of extra flesh. It’s just the west where we’ve all gone anorexic.

I jiggle therefore I am

I jiggle therefore I am campaign to get women to exercise