Creativity often starts with asking what’s so obvious about something you’ve stopped noticing it. Just getting clear about the bleeding obvious is an amazingly refreshing exercise.
Here’s Michael McIntyre on the obvious things in the world, looking at things like eye glasses with fresh un american eyes. Enjoy.
What’s it like when the client is messing with the creativity? A parody old timers will recognise. Thanks to Camilla Honey at jfdi for spotting.