According to Martin S, a great report should be like the Picasso drawing. “I recall Picasso once took a pen and he drew a dove – one line, and it said it all. It was clear for everyone who looked at it. It was a peace dove. And it was super simple, super clear, and it went a long way. In my view a great report, a should comply with the same principles and standards: Be super easy, very clear and go a long way.”
What’s the difference between an observation and an insight? Mr Rush frequently drives over 120 mph is an observation, but what would the insight be?
Mr Rush seems to drive fast because he lacks excitement in his life? The insight gives you access to solving problems around the issue. Maybe Mr Rush needs some other forms of excitement?
Larry McEnerney argues that people read for a value exchange. And that value isn’t an incremental unit of knowledge. It’s an element of something that’s going to help create a paradigm shift. A la Kuhn.
A value exchange is about attention for ideas that have value. Why would you read through a document about packet switching? Because Sir Tim Berner’s Lee’s writing could tell you things that changed what you did the next morning.
Stephen Hawking’s book sold more copies than the bible, 9 million copies in forty languages. And yet the subject matter is to say the least quite complex. His gift is that he’s trying to help you understand, not to bamboozle you. His opening story demonstrates how the entire theme of the book can be summarised and illustrated in a single child like story.
Tom’s hall of fame entry. It’s a report about Mr Fussie applying for a license to run an ice cream van. Clear simple and engaging it also conveys all the issues the licensing authority would want to know. For great report story telling it doesn’t get much better than this. Enjoy.