Arnie Schwartzennegger ‘s stirring speech starts with his story of his first hero, the Russian weightlifter Yuri Vlasov, and finishes up with his new heroes protesting at the Ukrainian war. It’s beautifully constructed, as you’d expect from anyone with impeccable Hollywood credentials. It shows how a story within the storyline can be used to not make it feel like a celeb lecturing anybody.
This is Noah at 18 months, and he has only a tiny vocabulary. Barely Mama or Dada. One of his only words is “Dee” short for Hey Dugee! his favourite television program. But he knows that I’m saying No Dee because his whole body reacts, in desolation at the thought of No Dee, and he chucks the remote control down too.
Then when I say “Actually yes Dee” he perks up, picks up the controller and acknowledges that we’ll be watching the TV show Dee.
A perfect demonstration of communication in its simplest form.
Communication changes behaviour.
And change is a vital part of any storyline.
See how these three elements fit together here.