Skip to main content
Daily Archives

March 4, 2022

Communication and change in behaviour

By Communication theory, Uncategorized

This is Noah at 18 months, and he has only a tiny vocabulary. Barely Mama or Dada. One of his only words is “Dee” short for Hey Dugee!  his favourite television program. But he knows that I’m saying No Dee because his whole body reacts, in desolation at the thought of No Dee, and he chucks the remote control down too.

Then when I say “Actually yes Dee” he perks up, picks up the controller and acknowledges that we’ll be watching the TV show Dee.

A perfect demonstration of communication in its simplest form.

Communication changes behaviour.

And change is a vital part of any storyline.

See how these three elements fit together here.