Finding well put together case histories and good B2B storytelling is like finding truffles. Thanks to Joshua Morse, at www.joshuamorse.co.uk for introducing me to this one. It’s well structured, nicely shot and is essentially the rationale behind three different case histories. Enjoy.
Henry Ford famously used the paradigm of meat packing to find a better way of building a car. Essentially it inverted the notion that mechanics walked around a single car, gradually constructing it over a period of months. Under Ford’s system, it was the converse; cars proceeded like cow carcasses from one specialised process to the next. Where cows were disassembled, cars were being assembled. By seeing a car as a relatively low value object he could transform its production, and produce the world’s first high volume automobile.